It’s not that strange, I have a friend who literally said the same thing today in reference to one of his favourite channels shutting down. He preferred to call the stuff on this channel art, rather than content. I agree with the person above too, the term has always bugged me. It makes it sound so mass produced, like your job is to just produce meaningless “content” for people to mindlessly consume. And to be honest, that’s exactly what the mainstream YouTube culture is about.

Not really. The term “content creator” is corporate speak. Google’s ad-based business model has a binary classification: content and ads. It’s not an inaccurate term, but using it implicitly endorses the corporation’s binary world view.

Then call them educators, or presenters… teachers, maybe, depending on the nature of their work

In the past maybe, but certainly not these days. It’s overglorified corporate money grab propaganda, that goes around shamelessy guilt tripping viewers when truth is spoken. Much of these so-called content creators do not much else than making face react videos to something they saw and just talk about their likes or dislikes. They get paid lots just to make a soy-jack face and shitty clickbaits. The amount of money some them get paid is large sums insane for little efforts in proportion to what worth it actually ought to be. There people out there putting real efforts and labor to contributions to society to keep it running that paid squat in comparison. Its sad really. Go ahead downvote me, it doesn’t change the truth i speak.