The Type 01 is the first model to arrive from Jaguar’s rebirth. The British carmaker was an early entrant to the modern EV market with the 2017 I-Pace, which was fun to drive even if it was too small inside and perhaps completely unreliable. An all-electric sedan was supposed to be next, but a year from the showroom, it was abruptly canceled, leaving the automaker with nothing to sell as old models like the F-Pace ceased production.
“The jag, it looks like a car you’d steal in Cyberpunk 2077,” said one Ars staffer approvingly. Credit: Jaguar
Product people are being pushed out of leadership to make room for soulless MBAs. It is happening in every industry now that oligopoly guarantees returns and better products are no longer needed.
Edit: This is the LUXURY market. People buy luxury items not because they are COST EFFECTIVE but because they are AWESOME. Old school luxury car designers (ie product people) would sooner kill themselves than put their names on this bland shit.
Physical things, including buttons and knobs, have to deal with moving parts breaking. Moving parts break in different ways from digital screens, and testing those parts for MTBF is more expensive than for digital screens. Individual buttons and knobs also have to be wired separately instead of a single wiring input to a CPU.
It all comes down to cost.
I mean the reason they use the screens is more a cost thing.
LG and Samsung are pumping out millions of touch screens a year. The cost for a single screen is less than 100 bucks and it’s off the shelf. The alternative is spinning up or contacting production lines for those buttons or knobs each requiring design and QC and of course production.
The screens are just so so much cheaper.
They also don’t have to do any product development on the design team, they can outsource all of that to the tech team instead.