Yes, but look at bud light. Boycotts can be hugely damaging. If people start boycotting Intel, Dell HP and other suppliers will happily offer amd instead. Similarly, companies with policies of not buying from suppliers with slave labour or supporting genocide may decide Intel falls in that category now. They do it as a PR exercise but ultimately it’s consumer sentiment that drives it.

Intel will need to decide if the sweetener is worth the risk. From war interrupting supply. From boycotts. From brand damage.

Or they are worried that Intel will pull out due to risk of consumer boycott and want to push the deal through.

It’s not that it matters. It’s that if an acronym is new, it makes sense to clarify its meaning until it’s clear to all.

That’s a harder ask if people have already tried it and found it lacking.