It’s the same “innovativeness” as Starfield; it’s not pushing the boundaries of game design or anything but it’s a tried and tested strategy that clearly lots of people enjoy and it makes them a lot of money.

It’s not profitable? How? Rockstar is estimated to earn $8 billion from GTA VI… that seems lucrative to me?

Was OP trying to bait? They used the headline from the article and even wrote a summary that explained the article.