wowbagger

I took the phrase “small business” to mean places with an actual storefront (restaurants, small shops, studios, and so on) who use FB or IG in lieu of having their own site. For those places it makes particularly little sense because social media isn’t most people’s first port of call when they’re looking for somewhere to eat dinner or go thrifting.

What? Myself and most of my friends are Gen Z and nobody I know does this. Google Maps is always the first place I look, and 70% of the time I click through to the business’s actual site.

Hell, most of us barely use IG at all anymore

Did you even bother to skim the article? That’s literally the first reason they give:

There are a few theories that seem to come up again and again. First, Gen Z simply uses technology more than any other generation and is therefore more likely to be scammed via that technology.