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Sunshine (she/her)@lemmy.ca to Technology@lemmy.worldEnglish · 6 months ago

Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze

www.adweek.com

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Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze

www.adweek.com

Sunshine (she/her)@lemmy.ca to Technology@lemmy.worldEnglish · 6 months ago
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IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment have collectively spent less than $3.3 million on X.
  • RubberDuck@lemmy.world
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    6 months ago

    Bending the knee

    • Kokesh@lemmy.world
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      6 months ago

      And lifting their a## up, so they are better accessible

      • Empricorn@feddit.nl
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        6 months ago

        Cupping the balls.

    • disguy_ovahea@lemmy.world
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      6 months ago

      It doesn’t work that way with advertising. They need to go where their customers go. Bots don’t buy.

      • rezifon@lemmy.world
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        6 months ago

        This isn’t advertising, it’s tribute.

        • Zorque@lemmy.world
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          6 months ago

          It’s sending a sacrificial pawn so the tyrant doesn’t think of their absence.

      • TachyonTele@lemm.ee
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        6 months ago

        They don’t need to advertise anywhere.
        They’re going to twitter for a reason.

        “X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer

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        6 months ago

        But Twitter has been bleeding users. And since the election there has been a very public and very large exodus, including a lot of bigger names with tons of followers. So this isn’t about “go where the viewers are.” This is “spend money to stay on the good side of someone who might be even more inordinately powerful with an incredibly powerful and vengeful sidekick.”

      • iAvicenna@lemmy.world
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        6 months ago

        with people leaving xhitter en masse, this is really more like bending the knee and licking assholes.

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