Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.
Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”
More proof that the biggest morons rise to the top of the capitalism rancid stew.

Well… I don’t know why I had faith in John Apple
Are people hired to be CEOs because they are dooshbags or do people become dooshbags because they are CEOs?
Douchebag you mean?
Dooshbag with connections
There are things that the user wants, and there are things that are good for the user. The two are rarely the same.
This is neither.
deleted by creator
In other news soon… Apple lays off 40% of employees.
Maybe but they’re already using AI (Claude) in a lot of their day-to-day engineering. What they use to develop and what features they provide users are very different.
So I’m actually not an AI hater, and I love my iPhone, but there’s no amount of lipstick to make that piece of shit Siri work any better
I mean it’s just a front end for Gemini now isn’t it?
It is Claude I think.
Huh, when did Tim Cook go?
Alas Tim Apple, we hardly knew ye.
https://www.howtogeek.com/tim-cook-steps-down-as-apple-ceo/
Back in April, apparently.
he not only he is pushing for a bad idea, he clearly missed the memo that Apple was mostly unaffected precisely because they had been slow to adopt AI
They where jot slow they pushed really hard but failed to execute. I love how everyone seems to forget that.
they skipped burning infinity billions on training useless models and building data centres.
Sometimes I swear the job of CEO seems to be the easiest ever. Just follow whatever’s trending now. Seems so easy: start your day, see all headlines say “AI”, order a few people to put “AI” everywhere, sit back, relax and rack profits from investors who are just as brain dead.
They’re not smart or visionary. They’re just rich. They sell us a myth that they’re titans but it’s a lie.
That’s because your mental image of a CEO is these big dogs. You will never read a story about a CEO doing a great job, only dumb fucks like Musk make the news.
That’s a fair point.
To be fair, they can’t just sit back, they also have to have a lot of meetings that could have been emails.
Just follow whatever’s trending
nowyesterday.
Fucker
Apple has been speedrunning problems and bad decisions since Ternus took over: the iPhone duo, macos 27 being buggy as fuck and making it difficult to disable the siri ai bs, the new macbook having an OLED that flickers so slowly it gives you eyestrain, the apple tv going from $150 to $300
the apple tv going from $150 to $300
In their defense, going from 4GB of LPDDR4X to 8GB of LPDDR5X isn’t cheap right now.
Product pipelines are years long.
Most, if not all of these, have been decided since before Ternus took over though.
Tim Cook sucked ass too
Exactly
It’s all Tim’s fault.
iPad mini software locked to 60hz refresh rate
Is it the driver? I thought it was the controller
yea he’s dropping the ball with everything he’s announced and released since taking over. steve is rolling in his grave with the touch screen, folding phone, ai, price increases, shitty operating system redesigns, etc
Product pipelines are such that everything announced this fall was already planned before Tim Apple decided to step down.
you’re probably right. but probably also tim’s retirement
The stuff they just released is so bad. My 17 Pro used to open an app immediately when I asked Siri and now she churns for over 5 seconds sometime before opening things. Went from a time saving shortcut to an annoyance.
She can’t understand anything going on with my phone, she misunderstands me a lot more than before. Keeps requesting the same permissions over and over with no way to permanently grant them. Navigation is ridiculous she’ll navigate to a town in the next country before a name in my contacts. Having really loved iPhones since 2010 this will be my last one. I’m bound for grapheneos or something similar have already begun moving my data out of their cloud in anticipation.
I got this too. I think it’s a bug in our user profiles - local inference for shit like opening apps should be fast, but instead it hands off to ChatGPT or something and fucks around for like 8 seconds.
Try Settings > Siri > Turn off Siri, then turn it on again.
When I did that it asked if I still wanted to be in the beta (what beta did I sign up for?!). I said no, and it finally reverted back to being fast-but-shitty, which is better than slow-and-shitty.
apparently you can use the old siri by turning it on and off again and clicking “classic”
🙏🏻
Thanks for this!
I turned off Siri on my MacBook so I could have the old spotlight search back.
















