Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

  • Malica@lemmy.zip
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    51 minutes ago

    More proof that the biggest morons rise to the top of the capitalism rancid stew.

  • hperrin@lemmy.ca
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    3 hours ago

    There are things that the user wants, and there are things that are good for the user. The two are rarely the same.

    This is neither.

    • mantricx@lemmy.world
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      1 hour ago

      Maybe but they’re already using AI (Claude) in a lot of their day-to-day engineering. What they use to develop and what features they provide users are very different.

  • hemmes@lemmy.world
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    3 hours ago

    So I’m actually not an AI hater, and I love my iPhone, but there’s no amount of lipstick to make that piece of shit Siri work any better

  • Jhex@lemmy.world
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    6 hours ago

    he not only he is pushing for a bad idea, he clearly missed the memo that Apple was mostly unaffected precisely because they had been slow to adopt AI

    • Auli@lemmy.ca
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      5 hours ago

      They where jot slow they pushed really hard but failed to execute. I love how everyone seems to forget that.

  • northernlights@lemmy.today
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    6 hours ago

    Sometimes I swear the job of CEO seems to be the easiest ever. Just follow whatever’s trending now. Seems so easy: start your day, see all headlines say “AI”, order a few people to put “AI” everywhere, sit back, relax and rack profits from investors who are just as brain dead.

    • jtrek@startrek.website
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      3 hours ago

      They’re not smart or visionary. They’re just rich. They sell us a myth that they’re titans but it’s a lie.

    • shalafi@lemmy.world
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      5 hours ago

      That’s because your mental image of a CEO is these big dogs. You will never read a story about a CEO doing a great job, only dumb fucks like Musk make the news.

    • frongt@lemmy.zip
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      5 hours ago

      To be fair, they can’t just sit back, they also have to have a lot of meetings that could have been emails.

  • jmantothe64@lemmy.world
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    6 hours ago

    Apple has been speedrunning problems and bad decisions since Ternus took over: the iPhone duo, macos 27 being buggy as fuck and making it difficult to disable the siri ai bs, the new macbook having an OLED that flickers so slowly it gives you eyestrain, the apple tv going from $150 to $300

  • (des)mosthenes@lemmy.world
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    4 hours ago

    yea he’s dropping the ball with everything he’s announced and released since taking over. steve is rolling in his grave with the touch screen, folding phone, ai, price increases, shitty operating system redesigns, etc

  • Duchess@piefed.linenoise.vip
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    6 hours ago

    The stuff they just released is so bad. My 17 Pro used to open an app immediately when I asked Siri and now she churns for over 5 seconds sometime before opening things. Went from a time saving shortcut to an annoyance.

    She can’t understand anything going on with my phone, she misunderstands me a lot more than before. Keeps requesting the same permissions over and over with no way to permanently grant them. Navigation is ridiculous she’ll navigate to a town in the next country before a name in my contacts. Having really loved iPhones since 2010 this will be my last one. I’m bound for grapheneos or something similar have already begun moving my data out of their cloud in anticipation.

    • i_stole_ur_taco@lemmy.ca
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      1 hour ago

      I got this too. I think it’s a bug in our user profiles - local inference for shit like opening apps should be fast, but instead it hands off to ChatGPT or something and fucks around for like 8 seconds.

      Try Settings > Siri > Turn off Siri, then turn it on again.

      When I did that it asked if I still wanted to be in the beta (what beta did I sign up for?!). I said no, and it finally reverted back to being fast-but-shitty, which is better than slow-and-shitty.